A close-knit team of developers, designers, and strategists who believe great digital work starts with genuinely understanding your story. We've been growing steadily since 2022 — and we're just getting started.
“We exist to help businesses tell their story with honesty and craft — building digital products that connect with real people and drive real results.”
Muhammad Furqan and Ishfaq Ahmed started Soft Standards with a simple belief: businesses deserve marketing that feels human, not automated. Our first project was a local brand refresh that turned into a long-term partnership.
Partnered with SpaceDome AI to build their web presence from scratch — positioning their AI agent platform for a global audience. This project put us on the map in the tech space.
Grew from a two-person operation to a team of six across development, design, and business development. Took on Bicycle Health and expanded into healthcare digital marketing.
Crossed 40 completed projects, established our AI automation practice, and began serving clients across multiple industries from our New York base.
Diverse minds, unified mission. Here are some of the people behind Soft Standards.
CEO
CTO
Business Development
Senior Developer & AI Automation
Senior Graphic Designer
Associate Graphic Designer
We're always looking for ambitious projects and great people.